Open Class online «Challenges of Digital Advertising»

New technologies allow us to interact with our customers at all times and participate in their conversations, allowing us to share almost in real time any opinion, news, texts, images.

Being present on the Internet has become a business necessity. Therefore, online advertising will help us increase the presence of our brand on the network. But what exactly is meant by advertising on the Internet? How many types of digital advertising exist? What type of ad is ideal for my company? How can I advertise on social networks?

Join this Open Class Online of the Master in Digital Marketing from La Salle-URL and get to know all the answers to these questions, you will also find out about the evolution of traditional campaigns compared to the digital ones, as well as the formats and devices where images, texts and videos are adapted.

You will understand the importance of different tools such as GDN, Google AdSense, RRSS and DSPs) and how to prepare online advertising campaigns to achieve the planned objectives.