Masterclass «Lessons From Silicon Valley: Managing Innovation» with Jerome S. Engel

On Wednesday, November 25, at 6.30pm, the masterclass «Lessons From Silicon Valley: Managing Innovation» of the Open MBA of La Salle-URL will take place with Berkeley professor Jerome S. Engel, one of the best experts in innovation and entrepreneurship in the world.

We will discuss how innovation in the 21st century evolves, not just from within the company, but from the global innovation ecosystem. We will discuss how managers can help their companies engage with the ecosystem to benefit directly from new and evolving technologies, markets, services and business models. We will explore 'lean innovation", and other management approaches to managing innovation.