«Dismantling the new digital economy»

How to know if my company is transformed digitally or only digitized?

Digitalization is a fundamental pillar of change to successfully lead the “new normality”. In this on-campus gathering with Jordi Garrido, Professor and researcher in the area of Digital Transformation of La Salle URL, we will talk about whether the concepts digitalization and digital transformation are synonyms, or if contrarily, which is the relationship between such.

We Will also analyze some cases of renowned companies, some of them pure players, to see if they truly have transformed digitally or they have just digitized, and if they transformed or not the sector in which they operate.