Webinar "The company's Digital Transformation Plan: from definition to execution"

Companies are aware that digital transformation must be addressed to adapt to the increasingly impatient, demanding and threatened market by new competitors. In this session we will explain how to define a transformation plan adapted to each type of business and, most importantly, how to carry it out.

We will talk about the objectives, the phases of the plan, the technology on which we build it, as well as the human dimension (methodology, change management, culture and organization) and how we can promote the transformation adapted to each type of business.

The Open Class will be in charge of the renowned expert Santi Ribera. Santi is Director of Digital Services at Banco Sabadell and, as such, responsible for promoting the use of digital channels in the commercial network. Previously, he has been responsible for the transformation project team, leading initiatives related to customer onboarding, mobility and improving the customer experience.

He has an EMMV from ESADE, as well as participates in several coaching initiatives for students (Mschools) and is a professor in the Master of Technologies for Digital Transformation of companies at La Salle Campus Barcelona - URL.