Born in Barcelona (1963). Degree in Contemporary History from the UB (1987), Doctorate in Advertising and Public Relations from the URL (2004) and professor at the URL. In 1994 he joined Blanquerna-URL, where he was co-founder of the Blanquerna School of Communication and International Relations, Vice-Dean of Technology and Equipment (1998-2016) and Director of the Degree in Advertising, Public Relations and Marketing (2016-2020). From September 2020 to September 2022 he was part of the URL Rector Team as Vice-Rector for Research and Innovation. He is a member of several scientific committees of national and international congresses and of the magazines Trípodos, Gráfica and Questiones Publicitarias. He is the main researcher of the Research Group on Strategy and Creativity in Advertising and Public Relations (GRECPRP). He has been director of the university master's degree in Advertising Strategy and Creativity and of the master's degree in Advertising Art Direction at the Blanquerna School of Communication and International Relations and of the Blanquerna-URL Design and Publications Service.